Expansion of

the mindful heart collection

Our Mindful Heart Collection has been on the drawing board for a long time. Last year we embarked on this journey and this year we have added more products in this genre, both in the Living and Poster areas. We feel that this is the way forward and look forward to bringing even more products to the market that can serve as reminders of the importance of being present in the moment.

Trade Shows

Here we come

Trade shows are finally here again. We've been very excited to get out there and showcase all our new products in person.

- We will be attending Maison & Objet, Ambiente and Formland.

Persistence pays off

and challenges make us stronger

As it was still not possible to exhibit at trade fairs, we went the digital route instead. The energy that should have been spent on trade shows was instead spent on moving to a new location. Here, warehouse, production, office and showroom could finally be gathered under one roof.

- New location

- Layout of the showroom

- Digital platform MOM

- Top Product Pick (Morchella vase received a design award)

- THE HANS CHRISTIAN Andersen universe was created

Strong foundation

For us, 2020 was the year where we really got to see and feel the strong foundation we've built.

- New IT systems

- New B2B webshop

- New website

- Warehouse expansion

- Our products are sold in more than 20 countries

- Collaboration with One Tree Planted


took a turn

The year 2019 was a big year for us. We decided to expand with a new product category, Living. In addition, we started a collaboration with Land Of Hope. An organization that saves children in Africa.

- Expansion with living products

- Collaboration with Land of hope

Investment in our


- Investing in large format printers and moving print production in-house

- Our products are sold in more than 12 countries

Expansion of


- First time exhibiting in Paris

- Expanding our product range to include frames

The establishment of


- First poster is printed

- First time exhibiting at trade shows

Blog posts


For every product sold in our webshop, we plant a tree

in collaboration with One Tree Planted.

Inspired by nature

& we love bringing it inside

Here's why...

Nature heals - boosts immunity - helps reduce inflammation - reduces stress - restores the brain - lowers blood pressure - improves heart health - helps reduce anxiety and depression - helps heal PTSD and other mental health issues.


Behind ChiCura

The story of ChiCura started the same way everything else starts - with a thought. A thought that it would be nice to be able to do exactly what you wanted to do on a daily basis. The thought became a dream and the dream got bigger and bigger.

They are two people who have shared their lives together for more than 13 years and since the beginning of their relationship have had the dream of creating something together. By starting ChiCura in 2016, they began to realize that dream.

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